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Principals, are you looking for effective, concrete ways to develop your leadership teams, including teacher leaders?

As principals, we are working in an ecosystem that is fast-paced and are expected to be the instructional leader, campus manager, daily problem solver, and everything in between! By creating a leadership pipeline, we can establish a solid, internal leadership foundation that is able to maintain momentum and resilience despite changes and turnover in schools.


The leader link year-long membership service is comprised of short, actionable learning videos paired with lead4ward support and check-ins to help leaders grow their teams. For the principal, these videos are about transforming into a leader of leaders. Taking the time to teach emerging leaders how to lead will create a school culture of agency and empowerment for those who lead instruction every day. Leadership teams will learn ways to communicate purpose through all conversations, ask questions that empower people, and create sustainable school processes to become confident problem solvers and decision-makers as they learn from and with each other.


The campus leadership videos are grounded in 8 simple, yet powerful, leadership moves* designed to help the principal and leadership team confidently LEAD instruction.


Pre-recorded learning video topics

  • the principal’s pause: don’t answer all the questions, don’t fix all the problems
  • if not you, then who? reimagining the leadership team
  • forget the norms: create purpose and commitments
  • questions are > than the answers: listen and be present
  • leveraging data: analysis to action
  • prepare for shocktober: creating time and space for teaching and learning
  • let the teachers lead: planning for instruction
  • be bold. be clear. be kind: learning to communicate with candor

Live check-in topics

  • you don’t have to change everything to change everything
  • what do I want to do more of this year?
  • ask a kid, ask a new teacher!

Topics and check-in dates


  • Download now!


*Leadership “moves” are aligned with the Texas Principal Standards, Effective Schools Framework, and T-PESS domains.


  • Principal and leadership team (assistant principals, instructional coaches, and teacher leaders)



  • $185 per video per campus
  • $1,085 for full series per campus
  • Contact us for district pricing



  • Membership year: june 1-may 31




Sophia Acevedo


Sophia Acevedo is the 2021 Texas recipient of the U.S. Department of Education’s Terrell Bell award. As principal, Sophia led her school to several TEA distinctions, including being named a National Blue-Ribbon campus. As a campus principal, Sophia has worked with local and state committees to streamline processes and resources for special programs, including dual language, RTI systems, and special education. Sophia is an active member of Raise Your Hand Texas and has attended the Harvard Summer Institute for School Turnaround Leaders. Read more–>